In today’s digital world e-commerce has emerged as a profitable chance for entrepreneurs across the globe including Pakistan.
With increasing internet access and population number Pakistan is offering a promising market for online business.
If you are a businessman and have an interest in knowing How To Market eCommerce Business In Pakistan then this article is for you.
How To Market eCommerce Business In Pakistan
In this article, we will go through the basic and essential steps necessary for marketing e-commerce business in Pakistan.
As we know Pakistan is a growing country with having population of around 240 million.
As most people are shifting toward online business and shopping because of having good and easier access to a wide range and variety of products so, starting and marketing your e-commerce business in Pakistan will be a wise and low-risk decision.
Why E-Commerce Instead Of Conventional Market Business
Some points compel you to start an e-commerce business instead of a conventional market business.
E-commerce provides convenience for both customers and businesses as through e-commerce customers can shop any time from their home without the need to visit the physical store.
E-commerce businesses are open 24/7 and you can shop any time day or night from anywhere.
Secondly, you should market your product with e-commerce as e-commerce provides a wide reach compared to conventional markets. Having an internet source you can reach any business or product across the globe.
You can access any product from anywhere which encourages the businesses to sell more and increase your revenue.
Businesses that sell e-commerce products are often more flexible in their product selection. Conventional markets can give you limited products according to the capacity of their physical store. Without the need for physical space e-commerce can provide you with a wide range of products.
Why You Should Market Your E-Commerce Business In Pakistan?
Before heading toward the basic and essential steps and strategies for marketing your e-commerce business in Pakistan first it is imperative to know the features of e-commerce business in Pakistan.
Here are some of the features that compel you to start or market an e-commerce business in Pakistan.
1.Consumer Base Diversity
Pakistan has a diverse consumer base which shows varieties of preferences of every individual. For an effective and successful e-commerce business, it is important to have a range of diversity in the consumer base.
2.Cash on Delivery and Localized Payment Systems
To gain the trust of Pakistani consumers and customers it is important to have a secure and safe payment system.
As we have seen most of the Pakistanis prefer to pay upon delivery of their product. Localized payments are mostly done through JazzCash or Easypaisa.
3.Customer Support
For a successful e-commerce business, it is a must to have exceptional customer support.
Almost all e-commerce business companies are prompt in helping customers and addressing their issues and concerns.
They keep their self engaged with customers through various social media platforms.
4.Security and Trust
It is a must to have a secure transaction system for building trust with customers.
You should start an e-commerce business in Pakistan because almost all of the companies have a secure and verified transaction system for customer support.
Steps to Market Your E-Commerce Business in Pakistan
As the e-commerce industry is growing rapidly across the globe including so it is worth starting an online e-commerce store in Pakistan.
If you are eager to know How To Market eCommerce Business In Pakistan then this article is for you.
We will highlight some of the key steps that will help you to market your e-commerce business in Pakistan.
1.Identify Your Niche of Interest and Marke Research
It is the very first and basic step that you should start from. You should identify and select a niche of your interest and targeted audience.
You should conduct market research to identify customer needs what customers want at the current time and what are the customer’s preferences.
By doing research you should select a niche that has high market as well as customer demand.
You should also study competitors in your selected niche.
You should study competitor’s:
- Strengths
- Marketing plans and strategies
- Weaknesses
2.Business Plan
After identifying and selecting your niche of interest and making a detailed analysis of your competitors in the same niche you have to make a plan for your business.
A business plan defines your business goals and market strategies.
In the business plan, you should do the following
2.1 Give a name to your business
You should give a specific name to your website which should be unique and easily pronounceable.
After giving the name to your website you should make a logo for your business to make it a brand. To develop your brand identity you need to create a unique logo, a tagline and brand colours.
2.2 Make your business registered and obtain a license
In the next step, you need to register your brand and apply for a license.
Follow the following steps for business registration in Pakistan
Register your business with FBR
After that register it with SSCP
Then registration with the local commerce chamber
You can also consult a lawyer who could give you help on how to register your business.
2.3 Set e-commerce website
After selecting a name for the website and going through the process of registration you have to develop your e-commerce website and ensure your online presence.
You can use WordPress or Shopify to create your e-commerce website.
If you do not have any expertise in building your e-commerce website you can hire any web developer from Pakistan or outside the country through various platforms like Fiverr or Upwork etc.
2.4 Make a product listing on your website
After the website is established you have to list all your products on your e-commerce website.
In a product listing, you have to upload the name of the product, a brief description, a picture of the product and the quantity of the available product.
2.5 Advertise and market your business through social media platforms
Finally in last, you have to advertise your product through various social media platforms. In Pakistan, you should use
- TikTok
- YouTube
for your product advertisement because these platforms have a high number of users.
How To Market eCommerce Business In Pakistan It is necessary to take advantage of these social media platforms.
You should advertise your online store and products by uploading video Ads and paid campaigns.
Top 5 Most Selling Online Products In Pakistan
As there is a variety of products available through online platforms.
If you are heading towards your e-commerce journey you should make a start with the following products as they have high selling ratio online in pakistan.
- Home decoration items.
- Clothing and fashion accessories.
- Electronic appliances
- Islamic products
- Sports equipment.
Tips For E-Commerce Success In Pakistan
If you are marketing your e-commerce business in Pakistan and want to make your e-commerce business successful in Pakistan here are some key tips for you.
To make your e-commerce business successful you need to research your target market properly this will help you increase your business sales.
Most people are using their mobiles for browsing sites. If you are an e-commerce businessman in Pakistan you need to optimize your site for mobile browsing to facilitate your customers and make them your long-term customers.
As most of the people in Pakistan do not have access to advanced payment methods like credit or debit cards there should be local payment options like EasyPaisa or JazzCash.
If you want to make long-term customers there should be an on-time and punctual delivery system.
You should make available your product to the customers at a decent price this will help you to attract more and more audience.
Conclusion
In conclusion, if you are willing to Market Your E-Commerce Business in Pakistan it is not difficult in Pakistan because the e-commerce industry in Pakistan offers great opportunities to those who are interested in starting an e-commerce business in Pakistan.
All you need to market your e-commerce business in Pakistan is to do market research, identify your specific niche, set a proper business plan, make registration of your e-commerce business.
Set up an online e-commerce website and start advertising your online store or services.
However, before marketing your e-commerce business it is also important to identify and consider the economic situation and market conditions in Pakistan.
Also before marketing your e-commerce business, you should focus on basic facilities that you could give to the audience like easy payment methods, and an on-time and fast delivery system and your website should be able to be accessed through mobile phones.
FAQS
1.Is e-commerce profitable in Pakistan?
As with an increase in internet penetration e-commerce at current presents an immense potential for profitability.
2.Which country is number 1 in e-commerce?
At present China is number 1 in e-commerce world.
